We think a website should do more than look good.

Template Vault didn't start with a pitch deck. It started one weekend watching my wife build social media templates for her own brand. She was crafting these little visual systems — colors, type, imagery — and turning them into posts that actually moved people.

I caught the bug. The design side of the web suddenly felt alive in a way the code side never had on its own. I started poking at portfolios, restaurants, contractors, yoga studios — and noticed something uncomfortable: most small-business websites are beautiful and useless. They look great in screenshots. They do nothing for the business behind them.

A pool service in Coral Gables doesn't need a hero animation. It needs a way for a Spanish-speaking neighbor to tap a WhatsApp button and book a Saturday cleaning. A Cuban family restaurant in Hialeah doesn't need a parallax video. It needs an embedded menu, a Google map, and an Instagram feed that doesn't go stale.

So we started asking: what if a website builder spent the first 30 seconds of every project figuring out what the business actually does — and the next 30 seconds wiring in the tools that match? Not from a checklist of 200 widgets. From a real understanding of what this specific business needs to grow.

The dream

The dream is simple to say and hard to build: AI and humans, working together, to make websites that go beyond beautiful portals.

The AI discovers — niche, language, location, the kind of customer that'll actually pay. It generates the visual system and the content. Then it figures out which integrations this business needs: booking, payments, maps, chat, multilingual copy, a real SEO foundation. Humans — the founder, the customer, eventually a small operations team — refine, translate the intuition, and keep the trust layer intact.

We're building for the businesses that don't have a marketing team. Solo realtors. Family restaurants. Bilingual wellness studios. Wedding photographers in the Keys. People who shouldn't need a $5,000 agency engagement to look professional online and be discoverable in Google.

Where we are

Template Vault is small. South Florida-based, bilingual by default, AI-first by choice. Every site we generate is a real Vercel deployment our customers own — not a hosted lock-in. Custom domains on paid tiers, free generations on the free tier, no credit card to try.

We're also one of the first independent MCP servers in production — meaning if you live inside Claude or ChatGPT, you can talk to Template Vault directly and walk out with a real site. That part still surprises us a little.

If you want to talk to a human about a specific business or partnership idea, drop us a note.